Track sensation Sha’Carri Richardson has clinched a historic deal with a major corporation, joining NBA player Anthony Edwards in a lucrative endorsement agreement.
Richardson’s winning streak continues as she secures another significant endorsement deal, this time with the Coca-Cola brand – Sprite. The partnership marks a milestone as Richardson becomes the first female athlete ever signed to endorse the multi-billion dollar brand. The collaboration is part of Sprite’s revival of its iconic ‘Obey Your Thirst’ campaign, featuring NBA star Anthony Edwards and original campaign star Grant Hill alongside the world 100m champion.
This latest deal adds to Richardson’s impressive portfolio of endorsements announced this season, which includes partnerships with Whoop, Android, Nike x Jacquemus, and Nike Air Max Dn launch.
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With these endorsements, Richardson solidifies her position as the most endorsed US track athlete and one of the most influential sports figures globally.
As she continues to ink deals off the track, Richardson remains focused on her athletic pursuits. She is gearing up to kick off her track season at the Xiamen Diamond League on April 20th, aiming for a strong performance as she prepares for the upcoming Paris Olympic Games.