The unveiling of Chelsea Football Club’s new kit for the upcoming 2023/24 season has caught the attention of fans due to a striking absence – the front-of-shirt sponsor is missing. This decision has piqued the curiosity of many supporters who are wondering about the reasons behind this unusual move. In this article, we delve into the current situation at Chelsea and explore the factors behind their decision not to have a sponsor on their new kit ahead of the approaching English Premier League (EPL) season.
Nike’s Stylish 90s Theme Kit:
The renowned sportswear giant Nike has taken a bold approach with Chelsea’s new home kit for the 2023/24 season, embracing a stylish ’90s theme. The kit showcases an eye-catching iridescent Chelsea crest and the iconic Nike Swoosh, both of which add a touch of vibrancy. The overall design follows a minimalistic approach, ensuring that the players’ performance takes center stage on the pitch.
The kit’s clean and aesthetically pleasing appearance has garnered praise from fans and enthusiasts. However, what has also captured attention is the conspicuous absence of a front-of-shirt sponsor. This deviation from the norm has left many supporters curious and intrigued about the reasoning behind this decision. As we eagerly anticipate the upcoming English Premier League (EPL) season, all eyes are on Chelsea and Nike, waiting to uncover the mystery behind this unconventional move.
End of Three-Year Contract:
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Chelsea’s new kit lacks a sponsor due to the expiration of their three-year contract with mobile phone company Three, which concluded last season. Despite extensive efforts, the club has yet to secure a new main sponsor, resulting in the absence of a sponsor logo on the kit.
One potential replacement sponsor was the American streaming service Paramount+. However, the Premier League intervened and blocked the deal due to concerns about potential conflicts with current broadcasting rights held by NBC Sports in the US until 2028.
Another option explored by Chelsea was a sponsorship deal with the gambling firm Stake.com. Nevertheless, this deal faced obstacles due to the impending ban on gambling shirt sponsorships in the English top-flight, scheduled to be enforced during the 2025/26 season. Furthermore, the proposed agreement garnered negative feedback from the Chelsea Supporters’ Trust, with 77 percent of members expressing their disagreement.