On September 11, Goldberg Premium Lager Beer celebrated the second anniversary of the Goldberg Omoluabi Day in Southwest Nigeria, and reaffirmed its commitment to upholding Yoruba cultural values. During this year’s celebration, the company gave unknowing South-West residents gifts, money, airtime, and merchandise in appreciation of their dedication to their careers and the Omoluabi ideals.
The winners were chosen from thousands of participants in a week-long campaign that invited people to design a badge and explain why they considered themselves “Omoluabi,” a term the brand has adopted to refer to its customers who, among other things, exemplify the cultural values of Yoruba such as diligence, excellence, respect, and good character.
The surprise team visited the homes of chosen participants to celebrate with them and give them motivation to keep up the excellent work. The team was lead by Debo Adebayo, a Nigerian actor and one of Goldberg’s brand ambassadors, also known as Mr. Macaroni, and skit creator Yemi Elesho. Along with well-known eulogist Asabi Akewi, Karkarkey, the Ayanwale of Goldberg, gave a powerful performance with the talking drum honouring customers for their hard work and achievement.
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Senior Brand Manager for Goldberg, Mr. Olaoluwa Babalola, commented on the approach for this year: “As a brand, we have always been at the forefront of encouraging our consumers to uphold Yoruba traditional traditions that make them Omoluabi. With our E Ku Ise campaign, we have cranked up several of these qualities, like diligence and quality. We made the decision to observe Goldberg Omoluabi Day this year in a way that encourages our customers to identify as Omoluabi and wear the badge with pride.
Those that work hard and go above and beyond to succeed in their many fields of endeavour reflect the greater Omoluabi tribe who we are honouring today. This is who we are, and this is what the Omoluabi want the world to know. We are glad to celebrate alongside these champions, and we urge our customers to uphold our cultural ideals, he said.
Yetunde Amole, a female commercial driver from Ogun State who works in Ikeja, Lagos, praised the company, saying she was amazed that it chose her out of many candidates, celebrated her, and gave her rewards. She expressed her gratitude for the distinction, saying it would further inspire her to proudly uphold her culture and raise her morale at work.
It will be noted that His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi, the Ooni of Ife, attended the first Goldberg Omoluabi Day in September 2021. The monarch endorsed the event and praised the company for its support of cultural preservation and the celebration of Yorubaland’s good people.