We presently find ourselves in a society where there is low job availability and large human resources are waiting to be utilized. To sustain life, people have decided to take odd jobs, while others are setting up businesses and becoming the boss of themselves.It is however not quite east taking this route, but the light at the end of the tunnel gives back to the individual and the society. Setting up private businesses provides revenue for the economy and improves the financial status of the entrepreneur.
Most times, people see entrepreneurship as a drawback especially if there are many entrepreneurs in a preferred field. However, a few Nigerians have taken this as a challenge and decided to make their business stand out by rebranding and packaging their products. One of such persons is Ijeoma Ndukwe, also called “Iyaologi”, who makes a living from selling package Pap.
Ijeoma who is a Bachelor’s Degree holder once founded a retail boutique some years back, which lasted for eight years before folding up in 2012 as a result of debts. In an interview with the Guardian, Ijeoma went to God in prayers, seeking an answer to her problems. This determination led her to start the Pap business which is a food processing business that utilizes Corn as raw material.
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It is surprising how the local breakfast meal called “Pap or Akamu”, can have a new and appealing look, also getting sold outside the regular ” Akara” joints by the roadside. She is making waves in her business and inspiring young startups.
Because of the success, she has made as a woman, she is passionate about women’s empowerment, advocating for opportunities to be given to them, and allowing these women to take their rightful positions in their chosen fields of endeavors.