Inter Miami has unveiled a new stadium naming rights agreement with the American banking giants JP Morgan Chase ahead of the upcoming MLS season.
The rebranded venue, now known as Chase Stadium, marks Chase’s inaugural naming rights partnership with a professional soccer team. This move aligns with the anticipation surrounding Inter Miami, particularly with the presence of global football star Lionel Messi.
Chase, which merged with JP Morgan in 2000, already holds stadium naming rights for the NBA franchise Golden State Warriors’ Chase Center in San Francisco, California.
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Xavier Asensi, Miami’s chief business officer, expressed the honor of partnering with the country’s largest bank, stating, “We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond.”
In addition to the stadium naming, the partnership includes major signage both inside and outside the stadium, the introduction of the J.P. Morgan Suite Level and VIP Entrance, and the display of the company’s brands on key visuals with LEDs and other stadium signage.
The 2024 MLS season for Inter Miami kicks off at Chase Stadium on Wednesday, February 21, against Real Salt Lake.