The Live Finale Show generated the most online interactions over the 72-day season, according to data from Plaqad, a marketing and technology platform, and ID Africa, a Pan-African PR and communications consultancy organization.
BBNaija The roommates with the most online engagements were Phyna, Sheggz, Byrann, Groovy, and Bella.
Discussions about Sheggz and Groovy’s connections and performances brought them attention even if they did not advance to the finals.
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sufficient online buzz to land spots among the top five housemates of the season.
The Level Up housemates were aware of the responsibility of providing viewers with high-quality content filled with friendships, drama, fights, rumors, reconciliations, setbacks, and victories up until the last day of the competition.
According to the statistics acquired, over 6 million BBNaija fans and watchers submitted over 22 million posts regarding the program.
This resulted in around 48 billion digital impressions. In comparison to the Shine Ya Eye season in 2021.
1.3 million more fans joined the BBNaija online discourse, resulting in 7 million more online postings about the program.
Not only did Phyna win the 100 million Naira prize as the Level Up season champion.
But she also became the most talked about BBNaija housemate from the show’s debut on July 23, 2022, till the grand finale on October 2, 2022.
With almost four million internet mentions, she topped the charts 37 times this season.
It is also worth noting that Phyna is now the second girl to win BBNaija since the show’s inception in 2006
Bryann, the musician and music aficionado, grabbed the third slot among the top five most talked about BBNaija housemates this season.
Replacing the first runner-up. Bella, the second runner-up, won the fifth spot on the ranking with over 2 million internet mentions.
The Big Brother Naija Season 7 housemates have really proven to their fans and supporters that they have indeed level up in all form.
