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Obinna Iyiegbu, also known as Obi Cubana, a Nigerian businessman, has been chastised by a Twitter user for appointing musician Portable as an ambassador for his brand.

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The billionaire had invested N50 million in making the artist his brand ambassador.

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The critic, who was quite dissatisfied, slammed him on Twitter.

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He was perplexed as to how a drug addict who was caught stealing by security agents could become a brand representative.

He was perplexed as to why the businessman would support someone who, in his opinion, requires counseling to address his hallucinations.

He chastised him, saying that a Yoruba guy would never leap his brothers to give an Igbo man the position of ambassador, and that this is the way it should be.

“Tell me how portable fits this. A drug addict who has been caught by security agents stealing has all of a sudden become an ambassador. Sometimes who needs therapy to tame his hallucinations is the face of an Igbo brand.

We as igbo people should ensure that out decisions are bereft of smelly sentiments.

A Yoruba man will not jump his brothers to give an Igbo man ambassadorship and that is how it should be. We as igbos have an edge that says “Ebe onye bi ka one awachi” (where one resides is where he nurtures), a witty Igbo remark that illustrate the nursery attitude of care and consciousness if whichever environment an Igbo person finds himself.

Let us continue living without consciousness. Let us keep sacrificing our “Essence” on the altar of capitalism.

This thing has been boiling in my kind and this is the best way I could express my disappointment.

If you come here to say you don’t tell people what to do with their money, you will tell me if that is all you understood from this”.