In a recent interview with The Cable Lifestyle, unconventional artist Brymo discussed his approach to releasing music and why he doesn’t go on tour. Despite not having a significant hit in the last decade, Brymo has managed to maintain a loyal following and generate income from his music.
When asked about his frequent release of songs and lack of touring, Brymo cited artists like Wizkid and Olamide as examples. He explained that while other artists may go on tours to promote their music and build their brand, he prefers to focus on creating and releasing new music consistently.
Brymo also highlighted his preference for releasing songs back to back, rather than waiting between projects. He explained that this approach allows him to explore different styles and experiment with his sound, which he believes is important for his growth as an artist.
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BRYMO: I don’t know. What I know is that, when I make music, I feel better. When we’re on stage, we feel like inanimate things. The longer I perform, the more it feels dead. And you lose your voice. It’s tedious and pointless work. That’s why you hear artistes call off their tours. But we’re in it for different reasons. There are so many artistes in the world today and nobody is looking for you. You just have to supply, so people can have enough.
Wizkid took over the pop scene when he was releasing so many singles every month. At some point, he was the most published artiste. That’s how he built his takeover. That’s how he became big. The main reason Brymo is big is that I can churn out the kind of songs I do so quickly. That’s all. For everybody, the volume of supply is still very important.
We’re talking about Olamide and it’s about the number of albums. It’s always about the volume of products you put out to catch more patronage for yourself. So, if you’re going to space your albums by two or three years, then I don’t know because the volume is the real job. The fact that artistes tour on a calendar is one of the big problems with touring. I prefer to take money, go to New York, book a hall, sell my tickets, and do my own show as we do in Lagos. It’s fun. You have no idea. Entire master’s process becomes between me, my manager, the concert producer, and the band here. I speak to Kunle Afolayan to give me his hall, and we strike deals and sign papers. We’re selling tickets and broadcasting live. We have a streaming service. I made all the phone calls. So it takes me up to three months to put one event together. I prefer to do that than spend three months touring on behalf of somebody else.
Overall, Brymo’s comments reveal his unconventional approach to the music industry and his dedication to his craft. Despite not conforming to the traditional methods of promoting and marketing music, he has managed to build a dedicated fan base and maintain a successful career in the industry.