Popular Instagram influencer Raheem Abike Halimah, also known as Papaya ex, recently hosted a party that has become the talk of the town after she reached 1 million Instagram followers, where she gave away a car, numerous iPhones, and even went as far as making a massive cake worth about 5 million naira, among other things. Some, including radio DJ and hypeman Do2dtun, questioned the act, saying he wondered what she would do if she were to get verified, if she could spend so much because she had so many followers, but such an act has its own perks.
An influencer’s job is to make things known to the general public through her fan base, and the most realistic way to attract customers to approach you for business is based on the amount of traffic you can produce online, how people talk about you, and your celebrity. She appears to be well-versed in onions, as this festival exposed her to a large number of people who may not have recognised her before.
This has the potential to bring in more clients for her since, as news breaks on media sites, many people rush to her page to confirm what they’ve read online, and it’s also a great opportunity for companies to send in their items, which she can put occasionally for her followers to see.
As a gesture of thanking her followers, she did the following:
Fans are as crucial to a club as the players are to a football team, and they are almost as important to a celebrity, because they are the ones who make the celebrities famous. Her lavish spending, as well as her gifting of those phones and cars to her followers, is an attempt to entice them to support her, which will in turn attract more.